Banijay’s Merger with All3Media Creates Global TV Production Powerhouse

The merger between Banijay and All3Media forms a vast television production group spanning 25 territories with nearly 200 companies, aiming to strengthen creative independence and global reach.

Editorial Team · Jul 10, 2026 · 2 min read · Source: hollywoodreporter.com

Banijay has significantly expanded its global footprint by completing a merger with All3Media, creating one of the world's largest independent television production and distribution groups. The newly formed London-based entity unites close to 200 production companies operating across 25 territories, encompassing renowned formats like The Traitors, Big Brother, Survivor, MasterChef, Peaky Blinders, and Black Mirror. With a combined revenue nearing $8.5 billion, the merger establishes a media behemoth positioned to navigate a rapidly evolving entertainment landscape.

Despite already holding the title as the largest independent TV producer, Banijay’s CEO, Marco Bassetti, emphasized that the deal was driven not by sheer size but by a goal to provide an optimal home for creative talent. The alliance with All3Media expands Banijay’s presence in the UK, Europe’s largest television market, while offering producers broader international access and enhanced pathways to monetize their intellectual properties.

The merged group remains a federation of highly autonomous production companies rather than a centralized entity. This model allows producers to maintain entrepreneurial independence, choose their broadcaster partners, and decide on programming genres. Banijay supports these creative businesses through financing, market insights, distribution channels, and investment, enabling them to maintain ownership of their content.

This move follows recent major transactions in the industry, including Comcast’s $2.1 billion offer for British network ITV, signaling a broader strategic trend as traditional television companies consolidate to adapt and compete in a digital-first entertainment environment. Bassetti’s approach also sees potential growth beyond scripted and reality formats into live events, sports, and social media integration, diversifying revenue streams while preserving the company’s "entrepreneurial DNA." This balance between scale and agility defines Banijay’s strategy to thrive amid continuous industry transformation.