OnePlus smartphones have quietly vanished from Best Buy’s physical stores, a move signaling the brand’s dwindling presence in the US market. Retailers have replaced OnePlus devices with models from Nothing, a rising competitor gaining shelf space as OnePlus fades in importance. While OnePlus was never a dominant force in Best Buy outlets, its display area served as one of the last vestiges of its American retail footprint after carrier partnerships ended years ago.
Research from Wave7, which closely monitors US smartphone retail trends, highlighted that current Best Buy stores now showcase Nothing Phone (3) and Phone (4a) Pro models in locations formerly occupied by OnePlus devices. This substitution is visible on unlocked smartphone displays where brands like Samsung, Google Pixel, Motorola, and Blu also appear. Some Samsung and Pixel logos have also been removed from these shared display sections, presumably because dedicated brand areas exist elsewhere in the stores.
Despite the retail pullback, OnePlus products remain available for purchase via Best Buy’s online platform, with some options for in-store pickup depending on location. However, the broader outlook appears bleak for OnePlus’s US operations. The company’s recent public comments confirmed it is reassessing its strategy and future roadmap both in North America and Europe. This follows earlier reports that OnePlus planned to scale back or exit certain global markets amid corporate restructuring.
OnePlus was recently merged with Realme, another Oppo-owned brand, as part of ongoing efforts by its parent company to streamline sub-brand management. The consolidation comes alongside adjustments in software update policies for OnePlus devices and a continued focus on after-sales support commitments for existing customers despite potential market withdrawals.