The Apple AirPods Pro 3 are now available for $179 at Amazon, Walmart, and Target, marking a $70 reduction from their standard $249 price tag. This unprecedented discount arrives ahead of Amazon Prime Day, which officially begins later this month, signaling early deals on popular tech products.

This rate represents a 28% price cut and the lowest recorded price for the latest generation of AirPods Pro. Notably, Best Buy continues to offer them at full price, making the other major retailers the best options for shoppers seeking value on these earbuds.

The AirPods Pro 3 bring significant improvements over the previous generation, including enhanced noise cancellation that is twice as effective as the Pro 2 model. Battery life has been extended to eight hours with active noise cancellation enabled, and up to ten hours in transparency mode. Added features include heart rate monitoring technology borrowed from Apple’s Powerbeats Pro 2 and a live translation function, broadening their use case beyond standard audio.

Apple also introduced foam-infused ear tips in multiple sizes with the Pro 3, aiming to provide a more secure and personalized fit, addressing common complaints from earlier models. Experts highlight these upgrades as a key reason the third generation ranks among the top wireless earbuds currently available.

While current owners of AirPods Pro 2 may not find it necessary to upgrade immediately, this price cut presents an attractive option for new buyers or those seeking a replacement. Industry watchers suggest the price could dip further when Prime Day officially opens, but for now, $179 stands as a compelling entry price for Apple’s premium wireless earbuds.