Bragg Gaming Group has secured full ownership of Drayton International through a strategic all-share deal, aiming to accelerate its expansion in the US iGaming sector and enhance its technological offerings. The acquisition involves issuing 4.5 million new common shares at a price of USD 2.00 each, effectively exchanging equity for complete control of Drayton’s business.
This transaction marks a significant step for Bragg, not only solidifying its commitment to delivering immersive gaming experiences but also gaining entry into the alternative deposit wagering (ADW) market—a segment that has gained traction in the United States. ADW transforms traditional parimutuel wagering by increasing player engagement, reflecting Bragg's ambitions to broaden its product scope and reinforce revenue growth in its core market.
As part of the acquisition, Bragg gains ownership rights to five game studios in which Drayton holds stakes—Boomerang Studios, Dream Streak Gaming, Rise Gaming, Hit Squad, and Neotopia—alongside full ownership of three key gaming technology platforms: Arc Gaming, Vision PlAI, and 3 Shores. These additions are expected to complement Bragg’s existing portfolio through innovative content, advanced technology solutions, and expanded distribution networks.
The deal also brings a notable leadership change. Matt Davey, founder and chair of Tekkorp Capital and a significant Drayton shareholder, joins Bragg’s board as non-executive chair. He replaces Holly Gagnon, who remains on the board as an independent director. Davey’s stake in Bragg is estimated at around 10% after the merger, reflecting his confidence in the company’s strategic direction and growth potential.
Davey emphasized the complementary nature of Drayton’s assets with Bragg’s operations, highlighting the fresh gaming content, innovative technology, and new distribution channels that the acquisition introduces. His involvement signals a stronger governance structure aimed at boosting operational performance and enhancing shareholder value.
Overall, this share-based acquisition allows Bragg to pursue growth without impacting cash reserves, reinforcing its position as a "games-first" company while strategically expanding its footprint in the competitive US iGaming market and advancing its artificial intelligence capabilities.