HongShan Capital Group (HSG), a prominent Chinese private equity and venture capital firm, has emerged as the primary bidder to acquire a significant stake in Leica Camera AG, the iconic German photography company. HSG is competing to purchase Blackstone Inc.’s 45% minority stake in Leica, while also positioning itself as a potential buyer of the majority 55% stake held by Austrian billionaire Andreas Kaufmann.
Leica’s valuation is estimated to be around €1 billion (approximately $1.16 billion), buoyed by the company’s strong performance, having achieved record revenues for four consecutive years. These developments follow Blackstone’s acquisition of a minority stake in 2011 and Kaufmann’s initial investment in 2004, which has seen the company’s valuation surge substantially over two decades.
HSG, managing assets worth about $56 billion, was formerly the Chinese investment arm of Sequoia Capital. Bloomberg reports that the firm is pursuing both Blackstone’s and potentially Kaufmann’s stakes, the latter sale being considered likely by insiders. However, no deal has been finalized, and both HSG and Blackstone have declined to comment publicly.
Despite the possibility of a sale, Kaufmann could maintain influence in Leica even if he sells his majority stake, as he may reinvest in the company post-transaction. Kaufmann and his wife, Karin Rehn-Kaufmann, who serves as Art Director and Chief Representative of Leica Galleries International, have been deeply involved in the company’s business and cultural direction for over twenty years.
This potential acquisition by a Chinese private equity firm would follow a recent trend of European heritage brands attracting Chinese investment. A parallel example is Hasselblad, another storied camera maker, which was acquired by the Chinese tech and imaging company DJI in 2017, blending tradition with new strategic ownership.

