NVIDIA CEO Jensen Huang’s visit to Japan underscores the company’s growing focus on Physical AI, an area centered on integrating AI with robotics to enable autonomous machines in the physical world. Unlike Agentic AI, which emphasizes decision-making software, Physical AI targets robots equipped with perception, manipulation, and learning abilities, placing Japan’s robotics expertise in the spotlight.

At the core of NVIDIA’s robotics strategy is NVIDIA Isaac, an open platform combining simulation tools, AI models, and accelerated computing libraries to advance robot learning. Isaac GROOT, a specialized module, focuses specifically on humanoid robot applications, tapping into Japan’s legacy of pioneering humanoid robots—from Honda and Sony’s early models in the 1990s to the widely known ASIMO robot and the AIBO robotic dog.

During his stay, Huang engaged with developers at the Build-a-Claw event in Tokyo, sharing NVIDIA hardware resources and showcasing open-model projects. His presence reflects NVIDIA’s intent to deepen ties with Japan’s robotics ecosystem, a country renowned for advancing humanoid robotics technology. Huang’s itinerary also included collaboration announcements with major companies such as SEGA, signaling broader efforts to fuse AI and robotics capabilities.

Japanese media reported Huang’s involvement in informal gatherings, including a visit to a local pub in Kanda where he discussed ongoing projects like Vera Rubin, a code-named NVIDIA initiative, and hinted at future opportunities involving Rapidus, a semiconductor firm. His stops in iconic locations like Akihabara further symbolize NVIDIA’s commitment to integrating cutting-edge AI with Japan’s unique tech culture.

As robotics companies worldwide work to elevate humanoid robots’ dexterity and intelligence—illustrated by the recent unveiling of NEO, a robotic platform leveraging NVIDIA’s AI to achieve highly advanced hand movements—NVIDIA’s collaboration with Japanese partners signals a strategic push to lead the Physical AI era. Huang’s trip follows previous visits to Taipei and Seoul, highlighting a regional drive to expand NVIDIA’s AI and robotics influence across Asia.