JPMorgan Chase & Co. has raised concerns about Strategy’s recent decision to selectively sell part of its extensive Bitcoin holdings. The company, which controls over 847,000 BTC, introduced a Digital Credit Capital Framework allowing it to monetize Bitcoin assets to support preferred dividend payments and share buybacks. This shift marks a departure from its longstanding role as one of Bitcoin’s largest and most consistent buyers.
JPMorgan analysts, led by Nikolaos Panigirtzoglou, cautioned that this new approach introduces a potentially destabilizing “two-way” risk to the cryptocurrency market. They highlighted that Strategy has accounted for roughly 70% of total net digital asset inflows this year, so any sudden selling could ripple across Bitcoin markets. The bank also recommended that Strategy raise its cash reserves substantially—from the current coverage of 17 months of dividend and interest obligations to between 24 and 36 months—to reassure investors and reduce the pressure to liquidate Bitcoin holdings prematurely.
While JPMorgan advocates for stronger cash buffers, not all industry analysts share this cautious outlook. Benchmark Equity Research maintained a Buy rating on Strategy’s stock, forecasting a significant price increase fueled by improved capital flexibility under the new policy. Benchmark’s analyst Mark Palmer described the framework as a strategic tool to manage capital during market stress, potentially benefiting shareholders. Strategy’s shares responded positively to the announcement, gaining momentum with a double-digit surge and a notable rise past the $100 mark shortly after the policy announcement.
Despite the recent rally in Strategy’s stock, JPMorgan’s warning underscores the delicate balance between liquidity management and market stability for large crypto holders. The firm’s call for enhanced cash reserves aims to provide a safeguard that could dampen the need for Bitcoin sales, which might otherwise amplify price swings in an already volatile market.

