Slate has set a new benchmark in the electric vehicle market by pricing its upcoming electric pickup at just under $25,000 before destination fees, making it the cheapest new EV and pickup available in the United States. The company plans to begin production in Indiana in the last quarter of the year, aiming to attract buyers with a simple, no-frills design tailored for practical use rather than luxury.

The standard model features a rear-wheel-drive system with 181 horsepower, a 205-mile driving range, and 120-kilowatt fast charging capability. Slate has already secured around 180,000 refundable preorders with a $300 deposit, signaling strong interest despite the truck’s modest specifications. Early reviews praise the vehicle’s unexpectedly solid performance and quick acceleration given its affordable price.

Slate’s business model focuses on delivering a basic electric pickup first, allowing customers to personalize and add features over time. In addition to this entry-level model, the company plans a more upscale SUV-style version priced near $35,000, still well below the average cost of many new vehicles on the market. The trucks use lithium iron phosphate (LFP) batteries, known for being more cost-effective and durable, which supports Slate’s approach to offering reliable and budget-conscious electric options for both individual buyers and fleet customers.

By targeting affordability and utility, Slate aims to fill a gap left by many currently expensive electric pickups, appealing especially to those needing an efficient vehicle for local hauling, job sites, and daily errands. The 205-mile range may not suit long-distance travel for all users, but for many customers, it meets everyday needs without excessive cost. The lower operational expenses of EVs—thanks to reduced fueling and maintenance—add to the truck’s appeal.

Slate’s pricing strategy and simplified vehicle design could represent a significant shift in making electric pickups accessible for a broader audience, providing an alternative to pricier models that dominate the market.